Promote Iceland recently conducted its maiden road show in Delhi, Bangalore and Mumbai.Highlighting the significance of the road show, Thorleifur Thor Jonsson, Manager, Trade Delegations, Promote Iceland said, “We have not been very active in the Indian market in the past. But now we think that Iceland has gained interest in India and we want to build on the momentum through our maiden road shows. The road show was a platform for us to meet the travel trade and understand the requirements of Indian travellers.”The event was conducted by Blue Square Consultants with over 250 travel agents from India attending the show. The Icelandic delegation included representation from companies like Gray Line, Iceland Air, Iceland Europe Travel, Tripical, Gudmundur Jonasson Travel, Iceland Travel and Terra Nova Iceland.H.E Thorir Ibsen, Ambassador of Iceland to India added, “There has been an interest among Indians to visit Iceland after the picturisation of the song Gerua from the movie Dilwale in Iceland. The locales of Iceland were beautifully captured in that song which has caught the attention of tourists in India. We want to leverage on this interest and increase the number of tourist arrivals from India. We would also like to invite more Bollywood movies to come and shoot in Iceland.”Promote Iceland’s strategy is to target the premium travellers from India. Being blessed with beautiful landscapes, roaring volcanoes, monolithic glaciers, icy mountains and deep fjords, Iceland’s beauty sometimes seem surreal and will appeal to the Indians who are looking for ‘new’ and ‘niche’ destinations.