Fords SelfBraking Trolley Takes the Stress Out of Grocery Shopping

first_img Few things in life are more anxiety-inducing than rounding the corner of a grocery store aisle.Just thinking of the impending cart collisions makes me shiver.Thankfully, Ford Europe’s newest concept could help end the suffering and usher in a new era of supermarket shopping.Inspired by its Pre-Collision Assist technology, the automaker designed a “Self-Braking Trolley.”Just as a Ford vehicle relies on a front-facing camera and radar to detect other cars, pedestrians, and cyclists on the road, the prototype cart uses a sensor to scan ahead for people and objects, then automatically apply the brakes when a potential impact is detected.“Parents often dread supermarket shopping because they are trying to get a job done and kids just want to play,” according to parenting expert Tanith Carey.“Children love to copy adults and experiment with feeling more in control,” she continued. “When they push a trolley, to their minds, it’s like they are behind the wheels of a car—with long, wide supermarket aisles as their racetrack.”The self-breaking trolley is part of Ford’s Interventions series—a growing suite of hypothetical real-world applications for in-car tech.Ford’s Self-Braking Trolley (via Ford Europe)In December, the firm unveiled a prototype noise-cancelling kennel, using the same technology found in cars and headphones to protect sensitive canine ears during loud fireworks displays.And I’ve had my eye on the lane-keeping smart bed: a revolving mattress which, just as Ford’s Lane-Keeping Aid avoids accidents by “nudging” the steering wheel in the correct direction, gently shifts bed hogs back into position.“Pre-Collision Assist technology can help our customers avoid accidents or mitigate the effects of being involved in a collision,” Ford marketing director Anthony Ireson said in a statement. “We thought that showing how similar thinking could be applied to a shopping trolley would be a great way to highlight what can be a really useful technology for drivers.”More on Geek.com:Ford Wants to Design Cars With Virtual Reality SketchesFord’s Sweaty Robot Butt Tests Car Seat DurabilityFord Wants to Remove New Car Odors by ‘Heating Up’ Vehicles Stay on target Watch: Electric Ford F-150 Prototype Tows Over a Million PoundsFord Secretly Designed a Pickup Truck Emoji last_img

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