Fords SelfBraking Trolley Takes the Stress Out of Grocery Shopping

first_img Few things in life are more anxiety-inducing than rounding the corner of a grocery store aisle.Just thinking of the impending cart collisions makes me shiver.Thankfully, Ford Europe’s newest concept could help end the suffering and usher in a new era of supermarket shopping.Inspired by its Pre-Collision Assist technology, the automaker designed a “Self-Braking Trolley.”Just as a Ford vehicle relies on a front-facing camera and radar to detect other cars, pedestrians, and cyclists on the road, the prototype cart uses a sensor to scan ahead for people and objects, then automatically apply the brakes when a potential impact is detected.“Parents often dread supermarket shopping because they are trying to get a job done and kids just want to play,” according to parenting expert Tanith Carey.“Children love to copy adults and experiment with feeling more in control,” she continued. “When they push a trolley, to their minds, it’s like they are behind the wheels of a car—with long, wide supermarket aisles as their racetrack.”The self-breaking trolley is part of Ford’s Interventions series—a growing suite of hypothetical real-world applications for in-car tech.Ford’s Self-Braking Trolley (via Ford Europe)In December, the firm unveiled a prototype noise-cancelling kennel, using the same technology found in cars and headphones to protect sensitive canine ears during loud fireworks displays.And I’ve had my eye on the lane-keeping smart bed: a revolving mattress which, just as Ford’s Lane-Keeping Aid avoids accidents by “nudging” the steering wheel in the correct direction, gently shifts bed hogs back into position.“Pre-Collision Assist technology can help our customers avoid accidents or mitigate the effects of being involved in a collision,” Ford marketing director Anthony Ireson said in a statement. “We thought that showing how similar thinking could be applied to a shopping trolley would be a great way to highlight what can be a really useful technology for drivers.”More on Wants to Design Cars With Virtual Reality SketchesFord’s Sweaty Robot Butt Tests Car Seat DurabilityFord Wants to Remove New Car Odors by ‘Heating Up’ Vehicles Stay on target Watch: Electric Ford F-150 Prototype Tows Over a Million PoundsFord Secretly Designed a Pickup Truck Emoji last_img

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