How to make your credit union go viral

first_img 9SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Mazuma Credit Union’s direction to our creative team was simple, “deliver financial and credit union education in a fun and engaging manner that embodies the Mazuma  brand.” Financial education is important to Mazuma, and they wanted to separate themselves from the pack. Luckily, that’s kind of our thing. We wanted to create something innovative. Something unique. Something memorable. Finally, the light bulb went off. What about an interactive game show that gives real locals a chance to win real money? Enter Mazuma “Cash Car”.Mazuma’s “Cash Car” is inspired by The Discovery Channel’s “Cash Cab,” a televised game show in which unsuspecting New York City travelers enter what appears to be a normal taxi cab and are then given a chance to win some cash if they answer trivia questions correctly. The show aired for six seasons from 2005 to 2012, and, in March 2017, it was announced the show will be returning to TV in the near future. In Mazuma’s version, we asked Kansas City travelers about the financial industry, about credit unions and about Mazuma as a whole. Get a question right, they won money. Get it wrong, however, and they received a strike. As with America’s pastime, three strikes and you’re out. continue reading »last_img

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