Mybet set to file for insolvency

first_img Mybet set to file for insolvency AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter Tags: Mobile Online Gambling 14th August 2018 | By contenteditor Company set to collapse after investor talks fall throughcenter_img Topics: Finance Strategy Finance Mybet Holding’s management board confirmed this (Tuesday) afternoon that it is preparing an application to open insolvency proceedings after talks with a strategic investor collapsed.The board said in a statement that the company owes €4m (£3.5m/$4.5m) in sports betting taxes and faces “imminent illiquidity”.An application covering all three of mybet’s German group companies will be submitted to the relevant local court this Friday.Last month, mybet appeared to have secured a lifeline when a “non-exclusive term sheet” was signed with an unnamed investor for the Berlin-based online sports betting and casino company’s B2C online business.“The background for the application for the opening of insolvency proceedings is the failure of discussions with potential investors,” the company said in a statement.“Today, the discussions with a strategic investor reported… on July 13 regarding the possible sale of the online business of mybet Holding under the domain were closed. These talks failed due to conditions set by the investors which could not be fulfilled.”The board also said that a contributing factor towards the initiation of insolvency proceedings was the decision of the Frankfurt Tax Office to reject an application filed by the group’s Malta-based company, Personal Exchange International, to suspend enforcement regarding outstanding sports betting taxes.When contacted by, an agency representing mybet said that the identity of the proposed investor, with whom talks had collapsed, would not be publicised due to a non-disclosure agreement.When asked about the impact of the insolvency proceedings on customers, the agency added to “While insolvency procedures are under way, existing customers should not be affected as mybet operates under the Malta Gaming Authority license requirements which protect customers in numerous ways. The service continues to be available for customers until further notice. So currently there should be no effect.”Mybet’s share price has nosedived since the company announced on June 12 that it had curtailed talks with a potential investor after “differences of opinion concerning the implementation of strategic and operational collaboration in the online sector” emerged during a 30-day period of exclusive talks. Email Addresslast_img read more

Foxy Bingo completes migration onto new GVC bingo platform

first_img Regions: UK & Ireland Migration comes after operator ended long-standing partnership with 888’s Dragonfish Subscribe to the iGaming newsletter Email Address Topics: Casino & games Tech & innovation Bingo Foxy Bingo completes migration onto new GVC bingo platform Tags: Online Gambling Bingo Foxy Bingo has moved to parent company GVC’s new purpose-built bingo platform after ending its long-standing relationship with 888’s Dragonfish. The new platform, developed following an extensive consultative study with players, will grant the brand complete control of the customer-facing web interface. Foxy will also gain access to a range of advanced segmentation tools that will enable the online bingo operator to optimise and tailor both game content and communications to individual customer preferences. In addition, Foxy customers will be able to play a range of premium titles from GVC and its third-party partners for the first time. Jon Bowden, head of Foxy brands and GVC, said: “The migration onto our proprietary platform allows our marketing, operations, CRM and VIP teams to build an experience fit for our players across everything we do. “We are now able to talk to our players through segmented communications, ensuring we’re speaking to the right players at the right time.” Bowden also said that the ability to tailor the content for individual customers support the company’s long-term plan of focusing on providing players with bespoke experiences across its brands. He said: “We are only just starting to uncover the capabilities we have from a real-time marketing and personalisation point of view, which is very exciting as it’s a huge part of our plans.” Cheeky Bingo, the sister brand of Foxy, has also been migrated to the GVC platform.The launch of GVC’s bingo platform comes around a year after it acquired Cozy Games, a B2B services provider specialising in bingo. Explaining the deal at the time, GVC noted that Cozy owned its own proprietary bingo technology platform and said the acquisition “gives the Group increased long-term flexibility”.Image: Fedetvc 26th November 2018 | By contenteditor AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitterlast_img read more

Raketech Q2 revenue dips amid Swedish struggles

first_img Email Address Subscribe to the iGaming newsletter Raketech Q2 revenue dips amid Swedish struggles 21st August 2019 | By contenteditor Performance marketing specialist Raketech Group has reported a 6.1% year-on-year decline in revenue for the second quarter of 2019, though reduced costs saw it significantly increase its profit for the period. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Casino & games Tags: Mobile Online Gambling Topics: Casino & games Finance Marketing & affiliates Sports betting Regions: Canada Europe Nordics Sweden Performance marketing specialist Raketech Group has reported a 6.1% year-on-year decline in revenue for the second quarter of 2019, though reduced costs saw it significantly increase its profit for the period.Revenue for the three months to 30 June amounted to €5.7m, down from €6.0m in the prior year. This fall was blamed on lower player values in the Swedish market, as well as a shift in revenue streams that saw the contribution from cost per acquisition (CPA) deals fall 9.2% to €4.5m.This, however, was partially offset by increased revenue share, with these agreements bringing in a €1.1m during the quarter, a year-on-year rise of 8.7%.Q2 also suffered in comparison to 2018, when revenue was boosted by external factors such as the Fifa World Cup and the launch of casinos powered by Trustly’s Pay N Play onboarding and payments solution.This did not impact traffic delivered to partners, with new depositing customer numbers increasing 21.7% to 24,974.Despite the decline in Q2 revenue, Raketech saw costs decline, largely due to the prior year including €1.4m in expenses related to its initial public offering. This helped offset increases in revenue related costs to €604,000 and depreciation and amortisation charges of €907,000.As a result operating profit increased 29.3% to €2.0m. Finance costs fell from €1.3m to €209,000 and despite increased income tax, albeit from a low base, net profit for the quarter soared from €179,000 in Q2 2018 to €1.7m.The second quarter decline in revenue had little effect on Raketech’s first half performance, with revenue increasing 31.7% to €14.4m. The half-year figure was augmented by a €2.3m gain from to a related party liability that was waived in the first quarter of the year.If this was stripped out, revenue was up 10.8% year-on-year to €12.1m, which was credited to strong growth in new depositing customers across all verticals.H1 costs amounted to €7.3m, up marginally from the prior year, with the lack of IPO-related expenses over the period offset by growth in revenue-related costs, depreciation and amortisation.As a result of higher revenue, this left a significantly improved operating profit of €7.1m, almost double H1 2018’s figure. Again significantly reduced finance costs of €495,000 offset increased tax expenses, leaving a net profit of €6.4m, up from €1.1m in the previous year.Looking ahead, chief executive Michael Holmberg remained bullish on Raketech’s prospects in Sweden, despite admitting that market growth had “stalled” in H1. He said tough operating conditions were likely to result in a number of licensees pulling out, which in turn would allow the business, as a partner to the largest operators, in a position to play a more important role there.The key focus, he added, was international expansion.“We are constantly looking for new ways to use our expertise and optimise existing products in order to scale our portfolio, as well as to expand to new markets,” Holmberg explained. “We are actively looking for acquisition opportunities, and as a debt-free company we are well-positioned to acquire assets that would strengthen our operations.“We are selective, but we continuously meet with interesting acquisitions targets.”This has already seen Raketech move into Canada with its site. Moves into additional European markets, Asia and North America are also targets.In conclusion Holmberg said: “We focus on driving traffic to the larger well-established operators, with whom we have strong and successful relationships.“Through our scalable business model, we continue to focus on profitability going forward, in combination with the before-mentioned geographical expansion and selective acquisition strategy. I look confidently towards our future and strongly believe in our long-term strategy.”last_img read more

Paddy Power launches new ad campaign featuring Jose Mourinho

first_img Subscribe to the iGaming newsletter Flutter Entertainment-owned brand Paddy Power has launched a new advertising campaign starring former Chelsea, Real Madrid and Manchester United manager Jose Mourinho to promote the brand’s Daily Jackpot product.The product plays on Mourinho’s nickname of “The Special One,” with a tagline of “Don’t think you’re special.”The Daily Jackpot product, a slot game in which a large jackpot is awarded each day, forms part of Paddy Power’s games divisionThe ad launched online yesterday (26 September) and on television, print and social media on 27 September.In a release, Paddy Power said Mourinho personally made some changes to the script of the advertisement.Paddy Power’s marketing has gained widespread attention several times in the past, most recently with the company’s “Save Our Shirt” sponsorship campaign. As part of the campaign, football clubs including Championship side Huddersfield would receive sponsorship payments from the operator but would wear shirts bearing no front sponsor.The “Save Our Shirt” campaign was promoted with a stunt in which the Huddersfield team played a friendly wearing shirts with large, green sash-style Paddy Power branding, before the sponsor-less shirts were revealed. Huddersfield were later fined for breaching FA rules regulating the size of sponsorship logos. Paddy Power launches new ad campaign featuring Jose Mourinho Topics: Casino & games Marketing & affiliates AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Flutter Entertainment-owned brand Paddy Power has launched a new advertising campaign starring former Chelsea, Real Madrid and Manchester United manager Jose Mourinho to promote the brand’s Daily Jackpot product. Tags: Online Gambling Casino & games 27th September 2019 | By Daniel O’Boyle Regions: UK & Ireland Email Addresslast_img read more

GVC warns of Q3 revenue decline amid UK retail struggles

first_img Email Address Finance Topics: Finance Strategy GVC warns of Q3 revenue decline amid UK retail struggles AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newslettercenter_img 9th October 2019 | By contenteditor GVC Holdings has forecast a 1% year-on-year drop in net gaming revenue for the three months to the end of September 2019, with the operator anticipating a double-digit decline in UK retail revenue following the cut in maximum B2 machine stakes.In a trading update, the operator said UK retail trends following the cut in maximum B2, or fixed-odds betting terminal (FOBT) stakes to £2 from 1 April remain ahead of expectations. However, it added, the division’s performance was being dragged down by a 36% like-for-like decline in machines net gaming revenue as a reult of the cut. A further 41 shops were closed during the period, taking the total closed in the wake of the cut to 198, with up to 900 expected to be closed over the next two years. Furthermore, it pointed out that like-for-like results meant revenue from an average of 3,267 shops in its retail estate was being compared to Q3 2019, when there was an average of 3,496 shops. As of 30 September 2019, it had 3,233 shops across the UK.This was offset in part by like-for-like over-the-counter revenue growing 7% year-on-year, aided by efforts to substitute machine revenue with betting products. Despite this, UK retail revenue was down 18% year-on-year.European retail, meanwhile, also reported year-on-year declines, with over-the-counter revenue falling 4%, and amounts wagered down 1%, largely due to tough comparables from the prior year, which included the final rounds of the Fifa World Cup. Adjusting for the impact of the tournament, over-the-counter wagers would have been up 3%, and net gaming revenue flat year-on-year.Despite these retail struggles, GVC noted that it expected to see growth from its online business, with revenue up 12% from Q3 2018. This was driven by a 16% increase in sports revenue (15% on a constant currency basis), aided by a 5% rise in customer stakes. Gaming grew at a slower rate, but was up 8% (7% on constant currency).Despite the third quarter decline, GVC confirmed that its has  upgraded its full year earnings before interest, tax, depreciation and amortisation (EBITDA) guidance, based on results for the year to date. EBITDA had been expected to come in at between £650m to £670m, but this has now been increased to £670m to £680m.“I am delighted that the group’s financial performance has allowed us to upgrade our full year EBITDA expectations again,” GVC chief executive Kenneth Alexander said. “Online momentum remains strong across all major territories, with net gaming revenue up 12% in the quarter despite the prior period containing part of the World Cup.“This performance continues to be driven by our industry-leading technology, products, brands, marketing capability, and people.”Other key highlights for GVC in Q3 included the launch of the BetMGM app in New Jersey via its Road Digital US-focused sports betting joint venture with MGM Resorts. Alexander described the launch as a “key milestone” for the business, and said Roar was well-placed to capitalise on opportunities in the US market.He added that the integration of the Ladbrokes Coral business was progressing, with the migration of the Ladbrokes, Coral and Gala online brands to GVC’s platfrom to begin in Q4. This, he said, was likely to be completed during the first half of 2020.GVC also launched its new GVC Global Foundation during the quarter, which will coordinate and support GVC’s corporate social responsibility initiatives around the world.“This should be taken as a clear sign of our determination to spearhead the gambling industry’s approach to CSR initiatives, particularly with regard to responsible gambling,” Alexander said.Looking ahead, GVC reiterated its belief that there could be delays to the implementation of Germany’s third amended State Treaty on Gambling. The oeprator said that if clarity on the interim licences was not provided this year, the likelihood of delays would increase, as would the probability of legal challenges derailing the planned roll-out.“There is, therefore, a realistic possibility that the regulatory position will not be resolved until 2021, when positive re-regulation of the German online sports-betting and gaming market is expected.” Tags: Online Gambling OTB and Betting Shops GVC Holdings has forecast a 1% year-on-year drop in net gaming revenue for the three months to the end of September 2019, with the operator anticipating a double-digit decline in UK retail revenue following the cut in maximum B2 machine stakes.last_img read more

Rising costs hit Raketech bottom line in Q1

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Online affiliate and content marketing provider Raketech has said that despite experiencing a 76.6% year-on-year decline in profit during the first quarter of 2020, it was a “stable” period of trading for the business. Total revenue during the three months to 31 March amounted to €6.5m (£5.7m/$7.0m), an increase of 1.4% on the corresponding quarter last year. During the quarter, Raketech said that it saw a particularly strong performance in both Norway and Sweden within its casino-led comparison products. However, at the same time, sports revenue declined due to event cancellations or suspensions as a result of the novel coronavirus (Covid-19) outbreak. Outside of the Nordics, revenue was up 14.0% on a year-on-year basis in Q1, in comparison to a rise of 5.0% in the same quarter last year. Raketech said this was primarily down to growth within its Casumba business as well as the newly acquired Lead Republik. Looking at spending for the quarter, total operating expenses were up 40.5% from €3.7m to €5.2m, with costs higher across several areas. Direct expenses climbed 60.0% to €1.6m, due to the acquisition of Lead Republik, the addition of new product categories, increased efforts in paid media and higher investments in its product portfolio. Employee benefit expenses jumped 30.0% to €1.3m, driven by the on-boarding of senior management and other qualified staff. Depreciation, amortisation and impairment costs jumped 82.8% to €1.3m, primarily due to the acquisition of Casumba and upward adjustments to amounts committed on the purchase of CasinoFeber. In addition, other expenses were slightly up to €900,000, while loss allowance was cut from €325,000 to €123,000 during the period. As a result of these higher costs and only minimal revenue growth, Raketch saw operating profit slip 50.0% from €2.8m to €1.3m. Profit before tax also dropped 77.1% to €1.1m, though Raktech last year benefitted from €2.3m in additional non-operating income. After paying €75,000 in tax during the quarter, total comprehensive profit for the period stood at €1.1m, down 76.6% from €4.7m in 2019. Reflecting on the quarter, chief executive Oskar Mühlbach praised Raketech for maintain a stable performance despite the coronavirus outbreak, saying that its product portfolio performed as expected and the business continued to deliver on strategic operational goals. “Our new depositing customer intake continues to grow while the player values seem to have stabilised somewhat, which we see as promising,” he said. “Stability is something we currently long for as it allows us to make better decisions on investments and give our customers better value for their marketing spend. “Furthermore, with the acquisition of Lead Republik, we added a new product category with substantial revenues from outside the Nordics. The integration is evolving according to plan and the team is so far performing as expected.” In March, Raketech said it did not expect the outbreak of coronavirus to have a long-term impact on business, but did warn that the pandemic is likely to affect sports betting income. Mühlbach said while another expected impact was that some players would switch from offline to online gambling, this has not yet had any major overall effect on Raketech. “If the situation continues for a long time, we although expect to see a slightly negative impact on our sports revenues which might not be fully compensated for by an increase in casino,” Mühlbach added. Looking to Q2, Mühlbach said April started similar to how March ended, with strong casino and weakened sports performance. Preliminary figures for April show that revenue for the month reached €2.4m. “With the turbulence caused, not only by Covid-19 but also by the suggestions on new, temporary gambling restrictions on the Swedish market we are experiencing a slightly more hesitant attitude from operators investing into, in particular the Swedish market,” Mühlbach said. “To summarise, the market situation is currently volatile and unpredictable. We are and will therefore continue to be extra careful with guiding on the upcoming quarter or year in terms of expected revenues. “What we do know is that our operational performance is more stable than ever and that we continue to deliver on our operational goals.” Finance 13th May 2020 | By contenteditor Email Address Topics: Finance Marketing & affiliatescenter_img Subscribe to the iGaming newsletter Online affiliate and content marketing provider Raketech has said that despite experiencing a 76.6% year-on-year decline in profit during the first quarter of 2020, it was a “stable” period of trading for the business. Tags: Online Gambling Rising costs hit Raketech bottom line in Q1last_img read more

Maximising your social casino offering to keep customers engaged

first_img Maximising your social casino offering to keep customers engaged 1st June 2020 | By Aaron Noy Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Topics: Uncategorized Uncategorized Social casino lived through its hype a few years ago and has now been implemented by a number of land-based casinos as a way to deliver extra revenue digitally and to keep players engaged when they’re not on the property.With the vast majority US properties currently closed to patrons, digital offerings like social casino’s have become more important as an extension of the casino brand and as a possible revenue generator.This session will discuss:With casino closures and lockdowns in the USA and around the world, how can you leverage your digital assets to continue engaging your patrons?Understanding how social casino works – can you quickly effect a roll out or further develop this asset?Engaging the skills of your existing workforce to maximise the opportunity from this digital offeringLeveraging the digital engagement built up for further deployment onsite In this webinar we discuss social casino’s place in the market right now and how it can be an important extension to a general casino offering. Join us on Thursday 4th June 2020 to find out more.  Email Addresslast_img read more

Spelinspektionen opens duty of care consultation

first_img Therefore, the regulator may intend to make the requirements a license condition if it receives positive feedback. 23rd October 2020 | By Daniel O’Boyle Topics: Legal & compliance Social responsibility Compliance Regulation CSR Problem gambling Responsible gambling It noted that ten plans failed to mention which indicators they used when monitoring players’ gambling, while the same number also also lacked a clear system for following up with players who show signs of excessive gambling.  Rather, measures would likely depend on individual players and have some degree of interpretation to them. However, the regulator added that, regardless of the results of the consultation, it would not be possible for a new duty of care framework to detail specific measures that guarantee an operator is living up to requirements. Social responsibility Spelinspektionen said all of these areas where it found some operators lacking were part of its view of “what an action plan should at least contain”. The regulator said it was working on creating a clearer duty of care plan, but wanted to hear from the industry first. “However, we would like to point out that it is not possible to give a specific answer as to which measures mean that the duty of care can be considered fulfilled, but it is in the nature of the duty that the measures taken must be adapted based on the individual.” Swedish regulator Spelinspektionen is opening a consultation on operators’ duty of care requirements, after finding many operators’ current plans lacking in June. The consultation closes on 5 November and responses may be sent to the Spelinspektionen via email. Other issues it found included inadequate explanations of when to apply restrictions on potential problem gamblers – with some operators only applying restrictions at their players’ request. Just under half of operators did not have a plan to contact players who had previously self-excluded to make sure they were gambling sustainably, the regulator’s research revealed. Spelinspektionen opens duty of care consultation Regions: Europe Nordics Sweden The consultation follows a June survey of all 67 licensed operators’ duty of care plans conducted in June, in which Spelinspektionen found that a large number of pans it examined were lacking in some way. Tags: Consultation Spelinspektionen Duty of Care “Spelinspektionen is working on a plan regarding duty of care and now, within the framework of this work, wants to take into account the wishes and thoughts of  members of the industry,” the regulator said. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter Email Addresslast_img read more

French igaming market returns to growth in third quarter

first_imgLooking at the three legal product verticals, sports betting continued to account for the bulk of stakes and revenue. Amounts wagered rose 49.3% to €1.62bn, of which football accounted for the vast majority, at €1.03bn, in a period where most major leagues played out the conclusion of the 2019-20 season following Covid-19 suspensions.  AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address For opening three quarters of the year, French igaming GGR is up 11.3% to €1.16bn, despite the disruption caused by Covid-19.  However, with France back in lockdown until 1 December, ANJ president Isabelle Falque-Pierrotin warned that the regulator expected licensees to ramp up player protection measures.  Revenue for the three months to 30 September grew to €405m (£361.5m/$482.2m), which also represented a 25.4% improvement on the second quarter, when national lockdowns caused sporting events, including the French domestic leagues, to be cancelled or postponed. However, this also represented a 36.6% decline from Q2’s high of €142m. Poker, after years of struggling, has continued to perform strongly, continuing strong first and second quarter showings. Player numbers grew to 880,000, from which operators generated revenue of €90m, a 36.4% rise, comprising €24m from cash games and €66m from tournaments.  Subscribe to the iGaming newsletter Tennis followed in a distant second, with €299m wagered, ahead of basketball on €154m. Player numbers for sports betting rose significantly, with the number of active accounts up 36.8% to 2.2m.  “Unlike the first lockdown, sports and horse race betting gambling offers are widely available and this situation can constitute a breeding ground for the development of excessive or risky practices for people weakened by this unprecedented context.” Regions: Western Europe France The country’s gambling regulator L’Autorité nationale des jeux (ANJ) described this as a “spectacular recovery”, nothing that it was accompanied by a 29.3% increase in active player accounts, to 2.7m.  Topics: Casino & games Finance Sports betting Poker Q3 results 2020 Horse racing Online sports betting France’s online gambling market has rebounded from the disruption caused by novel coronavirus (Covid-19), with third quarter revenue climbing 17.1% year-on-year and poker in particular performing well. After player winnings, this left sports betting gross gaming revenue of €228m, a 6.5% improvement on Q3 2019.  “The online gambling market’s recovery must be accompanied by greater accountability from operators,” she said.  Q3 results 2020 Thanks to the resumption of French events in May, horse racing also enjoyed a strong Q3. Customers staked €363m during the quarter, which resulted in revenue of €87m, a 31.8% year-on-year improvement. French igaming market returns to growth in third quarter Tags: Covid-19 ANJ This included €31m that was wagered on the Champions League final between Bayern Munich and Paris Saint-Germain, which is the second largest amount wagered on a single match, after the 2018 Fifa World Cup final between France and Croatia.  25th November 2020 | By Robin Harrisonlast_img read more

Entain completes first phase of new customer protection initiative

first_imgData from the new models is to be assessed prior to further development of ARC in the coming months, with Entain to continue to work with the Harvard Medical School Faculty, Division on Addiction, as part of its ongoing multi-year research project. Launched in November as part of its rebrand from GVC Holdings to Entain, ARC was developed to deploy the group’s proprietary technology platform and behavioural play data to provide end-to-end player protection and interaction across its network. Entain chief executive Jette Nygaard-Andersen said: “We are putting customers first, both by prioritising their safety through our use of technology to limit individual exposure to risk, whilst also enhancing their experience across all our brands.  Social responsibility Entain completes first phase of new customer protection initiative Entain also said it would make use of Mindway AI’s Gamalyze self-identification test, to provide users with feedback about their decision-making, as well as offer advice and guidance on how to keep control of their gambling. Entain said its end goal is to offer all of its customers both a personalised playing experience and protection tailored to their individual risk profile. 18th February 2021 | By Robert Fletcher Entain has completed the initial stage of its new Advanced Protection and Care (ARC) customer protection strategy, extending the behavioural indicators it uses to identify players potentially at risk of gambling-related harm. Peter Marcus, group operations director at Entain, who is overseeing the development of ARC, said: “We’re using our technology, leveraging our data and behavioural science, to deliver a fundamental shift in customer care. The initial phase of ARC activity has also seen Entain partner with independent game data specialist Future Anthem, and neuroscience, neuroimaging and problem gambling expert Mindway AI to develop two new pilot initiatives. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwittercenter_img Data scientists at Entain have also started to develop models to test the extended range of indicators in real situations, with the aim of identifying customers who may show signs of potential problems, as well as those exhibiting intermittent signs of being at potential risk. Working with Future Anthem, Entain in November announced plans to pilot the Anthemetrics Safer Play Responsible Gambling solution, to help strengthen its existing detection technology and allow for earlier identification of players who exhibit potential early signs of problem gambling. “We will do this not only in our traditional markets of sports betting and gaming, but also as we grow into new areas, like video gaming and esports as a global entertainment company.” Topics: Social responsibility Email Address The initial phase of this saw Entain expand its behavioural indicators to include new factor such as fluctuations in stake levels, erratic play during a single session and signs that a player might be chasing losses. Entain plans to launch ARC first in the UK this summer. “The real innovation is to apply hyper-personalisation to customer protection – using insight into the individual behaviours of customers to manage their exposure to risk in real time.” Subscribe to the iGaming newsletter Tags: Entain Advanced Protection and Carelast_img read more